USMotivation We Rise

About This Project

In 2012, USMotivation underwent a comprehensive brand refresh following a strategic shift in leadership. This transition reshaped the organization’s trajectory, accelerating the development of proprietary applications and modernizing the service model. These advancements enabled the company to expand its reach and support a prestigious client roster, including AT&T, Shell, Dine Equity, Pfizer, and Konica Minolta.

A central initiative of the rebrand was a campaign designed to capture the service-oriented culture of the organization. At the heart of USMotivation is its people and their commitment to Going the Extra Mile (GEM), a philosophy that has established the company as a leader in the incentive and travel industry. To communicate this, a brand video was produced to highlight the various service elements and iconography that define the company’s offerings.

The primary creative challenge was ensuring a seamless transition between the diverse concepts outlined in the script. The final production was utilized as a primary touchpoint in the corporate lobby, where it played on a loop alongside the company’s core values and GEM award winners. The video proved to be a highly effective sales tool, facilitating deeper discussions regarding custom video production and digital solutions for both new and existing clientele.