USMotivation refreshed its brand in 2012. One of the initiatives was to launch a campaign that capture the spirit of what USMotivation and its people provide as a service. “People” is at the heart of what makes USMotivation great and its dedication to client service is what has made it one of the leading incentive and travel companies in the country. The video highlights many of the brand elements and icons that identify the different services.
The challenge was making a seamless transition from each thought the script called for. The end result was a great reception from clients and new clients that would see the video in the waiting lobby area where it also looped the company’s core values and GEM winners. This also opened more sales discussions to produce videos for new clientele and ongoing.