Konica Minolta

About This Project

Konica Minolta has a long history of launching travel incentive programs, and I’ve been involved in the evolution of these events over several years. This project marked the first time the team requested a fully responsive HTML5 website to support the program. The primary challenge was speed—delivering a polished, functional site within a tight timeline.

To meet the deadline, I selected a Bootstrap-based theme with built-in responsiveness, which allowed me to quickly enhance, customize, and rebrand the template. My prior experience with Twitter Bootstrap made it possible to move fast without sacrificing quality. Konica Minolta provided the theme header, while the creative team developed visual treatments that complemented the event’s overall branding.

The site’s design was largely driven by the landing page, which served as the foundation for the rest of the experience. I built out the site using custom code alongside a mix of stock imagery and local photography from Aspen to reinforce the destination and atmosphere of the event. The website launched successfully and helped support an even more successful trip. Mobile and tablet access requested by the client—received particularly positive feedback, making this project a rewarding experience for both the team and everyone involved in the event.