Junior Achievement at the Georgia World Congress Center in Atlanta is sponsored by Delta Air Lines. In 2023, The Delta Brand Experiential Team had the opportunity to revamp the Career Center, one of the largest halls in the venue. The existing installation relied on fixed glass frames to showcase employees, making content updates difficult due to architectural constraints. The wall also featured small, outdated video screens that no longer met current standards for scale, clarity, or visual engagement.
After numerous site surveys and working with the JA team and architects we put a plan in place that elevated not only the experience for the children but adults alike. I performed 3D renderings to showcase 2 views of how we envisioned the travel wall. One with a circular hub being Atlanta with a web that maps to destinations Delta serves. The other view was a more literal map with dots that represented stats of miles to the destination from Atlanta Heartsfield.
The environment consisted of 4 LED displays.
• Where will Delta Take you
• Safety video that plays on the airplanes
• A careers overview video
• Aspirational Delta promotional video and explainer of the Career Center
3D Environment Flythrough
Original Sketches
Installation Photos